Representations of China in the Movie the Forbidden Kingdom Essay

The Forbidden Kingdom (Rob Minkoff, 2008)[1] is an American combative techniques experience film co-featured by Jackie Chan and Jet Li. The film recounts to the tale of a Boston kid Jason, who is a major kung fu fan, is given the crucial, a voyager, of restoring the staff to the Monkey King in order to liberate him from the sculpture in which he has been caught by the Jade Warlord. With the assistance of Jackie Chan and Jet Li, Jason not just satisfies his strategic the end by crushing the Jade Warlord, yet in addition experts kung fu and creates to a valiant and capable man. The film was effective and well known, drawing in huge audience[2], because of the explanation, to the extent I see it, that it meets the Western audience’s desire for China. The film is brimming with generalizations of China and Chinese, mirroring the orientalism’s mentalities from the West, particularly from America (both composed and coordinated by Americans) for this situation. Orientalism, as concentrated in Edward Said’s book Orientalism (1978), is a scholarly term used to â€Å"describe an unavoidable Western convention, both scholastic and creative, of biased outcast understandings of the East, molded by the perspectives of European government in the eighteenth and nineteenth centuries†[3], later embraced by America after the WWâ… ¡.In such a man-made hypothesis, East is portrayed as a less-socialized, extraordinary, ruthless and sub-par substance toward the West, and â€Å"†¦the West isn't just deï ¬ ned as the polar inverse of the East, yet additionally as its defender and its carer† (Khatib, 2006: 64). What’s more, toward the West that the â€Å"†¦Orient is something to be dreaded or controlled†¦Ã¢â‚¬  (Khatib, 2006: 65). Every one of these thoughts of Orientalism can be detected or found in the film The Forbidden Kingdom, which makes this film an advocator of American Orientalism towards China. The film starts with a diminish, complicated pawn shop claimed by an unsteady, powerless and old Chinese man Hop, who sticks firmly to his cash and sells kung fu DVDs to Jason, the kid who is dealt with and harassed like an outsider by his companions on account of his eagerness towards kung fu. Jump is later assaulted by the domineering jerks who powers Jason to lead them to take cash from him. This opening of the story sets the principle demeanor about China by indicating the common generalization that white individuals hold towards Chinese: a very surprising Other, whose living style (the untidy shop) and customs (kung fu) are a long ways past the understandings of the West, additionally with the qualities of being debilitated frail and simple to assault or exploit, regularly become the objective of brutality. At the point when Jason is sent to the antiquated China to satisfy his crucial, he encounters additionally applies to the hypothesis of Orientalism: fascinating Chinese water-mountain views, phenomenal and stunning kung fu aptitudes, merciless executing by the military, horrible ladies (White-haired Witch), underhanded Jade Warlord with obscured eye shadow, compliant ladies (courtesans of Jade Warlord) and so forth. These pictures give crowd a feeling that China is an extraordinary yet less humanized region, holding on to have her fate changed by this American kid. Thus, the predominant control over the East (China) of America is along these lines conveyed by the screenwriter, for example the mayhem brought by the Jade Warlord will be stopped by the Traveler Jason, as opposed to somebody from China herself, for instance, the preeminent intensity of the Heaven, the Emperor. Such plot demonstrates the demeanor that the East (China) can't be free; she needs the West (America) to rule an d have authority over her. The dread of the East from the West can likewise be effortlessly identified in this film. The Heaven is incidentally given by the Emperor to the Jade Warlord to administer, which implies the entire china is heavily influenced by him. Be that as it may, his capacity develops so quick and incredible that, concurring the American screenwriter, somebody from the West needs to smother this shrewd ascent, and this time, Jason once more, a definitive errand person in this film to complete the American’s will in Orientalism. Being far away from China, western individuals get pictures of China principally based on what is accessible in the media. In any case, what is introduced is just little or in any event, deceiving data about China. Despite the fact that Orientalism is seen as â€Å"false suspicions fundamental Western perspectives toward the (Middle) East†[4], it is as yet applied in media and demonstrated by Western governments these days so as to remain the control over the East in circles of legislative issues, economy and culture. We should hold a caution and basic demeanor towards such data, attempting to go past what is introduced, in order to become acquainted with the genuine picture of the East.

Strongest Predictors of Marketing Success With Jordan Loftis [PODCAST]

Most grounded Predictors of Marketing Success With Jordan Loftis [PODCAST] What isolates effective advertisers from the individuals who battle? Have you at any point pondered? Discovering is the way to compelling promoting. Depending just on accounts isn’t viable; you have to have real information. Today we’re going to plunge profoundly into the theme with Jordan Loftis, the substance showcasing planner here at . Equipped with his bits of knowledge, you’ll have the option to settle on choices dependent on what truly works and what doesn’t. Prepare to gather the knowledge you know to choose what to do to be best! What Jordan does at as the substance promoting planner. Data about the 10x versus 10% system and how it causes advertisers organize what to take a shot at straightaway. Why Jordan assumed the enormous undertaking of looking over 1,600 advertisers to gather a report on the condition of promoting procedure, just as a portion of the discoveries that amazed Jordan. Why documentation of a promoting procedure is essential to progress. What Jordan got some answers concerning objective setting with regards to showcasing, including the â€Å"trifecta† of documentation, objective setting, and achievement. How regularly the most tip top advertisers direct research. Jordan’s best guidance for advertisers: Embrace reality and figure out how to appreciate being refuted. Connections: Territory of Marketing Strategy Report (free download) Joe Pulizzi on recording your advertising system The Power of Habit In the event that you loved today’s appear, if you don't mind buy in on iTunes to The Actionable Content Marketing Podcast! The digital recording is likewise accessible on SoundCloud, Stitcher, and Google Play. Statements by Jordan: â€Å"Our principle work is to make the best substance on the Internet to assist advertisers with tackling issues and simply accomplish wonderful work all the time.† â€Å"There’s a tremendous connection between's being effective and reporting your strategy.† â€Å"You can’t simply make wonderful substance you need to make the correct sort of amazing content.†

Graphic Design in Society Essay Example

Visual communication in Society Essay Example Visual communication in Society Essay Visual communication in Society Essay EPARTS 191 †DESIGN IN SOCIETY ASSIGNMENT TASK 2 Essay Graphic plan is the specialty of correspondence. The fashioner takes a thought and makes a visual encounter to impart a thought, or to send a particular message to the responder through both printed and electronic methods. Envision a world without visual communication, you may not understand it right now however visual communication is all over the place. It’s what draws in you to an item or business and powers you to comprehend the message at the purpose of its creation. On the off chance that the message isn't clear, at that point the visual architect has fizzled. In this paper I will talk about the historical backdrop of visual computerization, striking and well known styles, and the deep rooted discussion of PC versus the innovative procedure, what's on the horizon and thusly demonstrating that visual depiction is the most significant plan discipline in our general public. Visual computerization has consistently existed, it has consistently been there for specialists to communicate and reports show that it returns to the late nineteenth century in any event yet as I would see it visual computerization never turned out to be progressively significant and known until the Bauhaus was opened in 1919. The Bauhaus or House of Building was a craftsmanship school in Germany which spearheaded oversimplified structure and turned into a style of plan itself, in spite of the fact that it just existed for a long time. The style is still vigorously well known today inside models, for example, Ikea who produce oversimplified furniture, ads, extras and so forth and sell impossible sums every year. This couldn’t occur and keep on occurring in the event that it wasn’t for effective visual communication and the rich Swiss style I talk about beneath. : With every period another style rose to coordinate the adjustments in the public arena, all through the 1960’s when the hippy way of life was received it was demonstrated vigorously through the workmanship delivered. Banners were full shading, brilliant and streaming and shading hypothesis was all around utilized. The responder’s eyes were promptly attracted to the twirling and regularly strange examples which helped with making it remarkable. The American ‘Big Idea’ style got well known in around 1950’s is as yet utilized today. In a word this style is commonly a provocative or animating mage with short feature over the top; it was otherwise called the ‘picture merits a thousand words’ approach (Heller Balance 2001). Another striking style is the Swiss methodology which utilizes oversimplified strategies just as balance and gridlines (which made most plans delivered generally unsurprising) to create progressively consistent structures r ather than enthusiastic or emotional. How can it be that in these cutting edge times everything is PC based, PC done or needs a PC to start it yet does that detract from ones innovative reasoning? It’s far from being obviously true whether the speed and productivity of PCs prevents visual originators from examining their venture/s in better detail and therefore not giving as higher outcomes as hand drawing or rendering. As I would see it nothing can ever make lead up portrays out of date, putting a pencil to paper and freely drawing thoughts is umpteen occasions quicker than PC supported plan (despite the fact that utilizing a tablet may speed up). From my experience drawing on paper initially permits you to unwind and not concentrate as hard, in which thoughts come about more uninhibitedly than if you somehow happened to focus into drawing on a PC program, for example, Illustrator. Visual depiction is development and progression; it reports the development of society and the changing of perspectives, goals, sentiments and some other sort of free discourse an individual can communicate. In the event that you glance around, you can pinpoint most realistic designer’s styles down to somebody work earlier, be it taking motivation or taking tips it turns out to be to some degree a structure square. With more current innovation comes more up to date approaches to do things yet conventional strategies will never become unpopular, how might you say a structure discipline that has effectively been around for about 100 years can cease to exist? All in all, what an exhausting and dull life we would live in without visual depiction; who might be there to fool us into buying and accepting things. Heller, S. Equalization, G. (2001). Visual depiction History. Allworth Communications Inc.

What Everybody Dislikes About The Veldt Essay Topics and Why

What Everybody Dislikes About The Veldt Essay Topics and Why When you are finished with your essay, you must not simply check it for spelling and grammatical errors, but nevertheless, it also has to be checked for logical fallacies. In general, you can observe that writing a persuasive essay isn't a brain surgery. Good persuasive essay topics must be persuasive. The ideal topic for your essay is one which is aligned with your field of study. In open-ended essay assignments, deciding upon an essay topic gets crucial to the total success of the bit of writing. Moral argumentative essay topics are a few of the simplest to get carried away with. Choosing topics for argumentative essays is very important for your general success. Recent argumentative essay topics that are related to society is going to do. To compose a strong argumentative essay, students should start by familiarizing themselves with a number of the common, and frequently conflicting, positions on the research topic so they can write an educated paper. Therefore, many students and employees decide to purchase cheap essay rather than writing it themselves. Writing about nuclear weapons is always a superb idea. Some can require research although others may require using the five senses and figurative language. Type and purpose are the 2 standards that impact the choice of essay topic ideas. The objective isn't just to inform but to supply personal reflection and philosophies throughout the story-telling too. Application essays about challenges reveal how you respond to difficulty to individuals who are rather interested in how you'll take care of the subsequent four years all on your own. The success of a research paper mostly is dependent upon the topic, which is why a number of time is spent searching for the b est research paper topics for college students. Explain your commitments, and you're going to be the type of student colleges find immensely attractive. If you are able to write a really convincing piece on a real-world application utilizing unique facts and research, then your odds of receiving admission to a top level university will certainly grow! So you don't actually need to locate a topic! Since you can see, several of the topics listed are new and tackle the recent issues happening in the World today. Therefore, the topic ought to be debatable! It's possible to select an intriguing topic from any area of science. The Basics of the Veldt Essay Topics Attempt to conclude with an illustration of the way the failure improved the manner in which you deal with similar situations now. If you can select the matter all on your own, it's possible to develop the issue of interest! Write about a problem you have or wish to fix. Don't neglect to explain why the challenge is val uable to you! The standard of your topic will decide the grading of the paper. A distinctive title will capture the interest of the reader and enhance your odds of obtaining a high score. Vital Pieces of the Veldt Essay Topics Though you're just beginning to compose essays, you shouldn't struggle attempting to produce something to discuss. There are many steps that you should take to be able to compose a great essay. It's important to select debatable argumentative essay topics since you need opposing points which you can counter to your own points. Still, figuring out the very best topic for your essay isn't your only concern for a student. The new year gives one a whole lot of chances to research different essays and the ways how they may be written. Since you may see, there's a plethora of different argumentative paper titles it's possible to utilize. F. Bacon The main goal of the capital isn't to get as much money as possible, yet to make sure that money results in a better life. Ton s of students put on a uniform. The Importance of the Veldt Essay Topics It is preferable to grow up in a family with plenty of brothers and sisters. Peter, the son, regards his father as simply a kind of institution to resist against, instead of anything near his heart. On the flip side, the parents did indeed look after their children. Understanding how to compose a strong argumentative paper can help you advance your very own argumentative thinking. The reader ought to be impressed by how you defend your ideas. Picking the correct topic for a persuasive speech can be not such an easy issue to do as it might appear. College is an intellectual place so attempt to convince the board that you're the suitable person in their opinion.

Emotional Intelligence During Business Organizations

Different forms of research have been undertaken on the subject of emotional intelligence particularly its role in business organizations (Van Genderen, 2012, p. 225). These studies have exemplified the additional connotations of EI through the contribution of respondents. Each study approaches the subject from a different perspective in the sense that the studies cover different areas of the subject (Pastor, 2014, p. 992). In particular, the studies underscore the significance of emotional intelligence in various organizational dynamics such as self-efficacy, organizational environment, social awareness, productivity, organizational citizenship behavior, creativity, demographic, personality, gender, and organizational outcomes. Also, the studies cover developmental job experience, project management, work-related outcomes, leadership style, professional performance, business communication, teamwork, self-awareness and multicultural competency, organizational culture; socio-emoti onal intelligence (SEI) and corporations intelligence (Sigmar, Hynes Hill, 2012). Comprehensive research has been conducted in the field of emotional intelligence that indicates the different elements of emotional intelligence in an organizational context (Kafetsios, Nezlek, Vassilakou 2012, p. 450). Therefore, through the evaluation of numerous aspects of emotional intelligence, its relation to organizational practices has been revealed. 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Comp3511 Hw1 Solution - 1136 Words

Fall 2011 COMP 3511 Homework Assignment #1 Solution Handout Date: Sept. 22, 2011 Due Date: Oct. 6, 2011 Name: ______________ ID: ___________________ E-Mail: _____________ COMP 3511 L __ Please read the following instructions carefully before answering the questions: ï  ¬ You should finish the homework assignment individually. ï  ¬ There are a total of 4 questions. ï  ¬ When you write your answers, please try to be precise and concise. ï  ¬ Fill in your name, student ID, email and Section number at the top of each page. Submissions without this information will be discarded. ï  ¬ Please fill in your answers in the space provided, or you can type your answers in a Word file. ï  ¬ Homework Collection: the hardcopy is required and the homework is collected at†¦show more content†¦Briefly justify your answer with an example. Answer: Yes, for instance, a process in ready state must be placed on the ready queue. 4) (5 points) Why can not a process switch from waiting state to running state directly? Answer: The CPU could be busy, it must go through ready state waiting to be scheduled to run 5) (5 points) with only one thread is referred as a heavy-weight process, why is there no concurrency within the execution of such a process? Answer: Since there is only one â€Å"thread† of execution and instructions can only be executed sequentially. 4. (32 points) Thread 1) (8 points) What are the two components of program states that are shared by all threads within a process? What are the two components that are dedicated to each thread? Answer: The threads of a multithreaded process share heap memory and global variables. Each thread has its separate set of register values and a separate stack. 2) (4 points) A multi-thread process and multiple processes can both provide concurrency, what is the major benefit of using a multi-thread process? Answer: Threads within a single process shares code and data, the context switch between threads is much simpler 3) (8 points) What resources are used when a thread is created? How do they differ from those used when a process is created? Answer: Creating either a user or kernel thread involves allocating a small data structure to hold a register set, stack, and priority. (4 points) Because a thread is

Reconceptualization of Competitive Strategy †MyAssignmenthelp.com

Question: Discuss about the Reconceptualization of Competitive Strategy. Answer: Introduction Australia is among the largest agricultural producer and exporter. Agricultural industry covers a huge market share in Australian market. As of February 2015, more than 325,300 are employed in this industry, fishing and forestry. In this country, agriculture and other related sectors generate $155 billion per year for having 12% share of Gross Domestic Product. The farmers in Australia have approximately 136,000 farms, which covers the 60% of the Australian Land. The country has the mix of dry land agriculture and irrigation. From all the sectors, beef industry is the leading agricultural sector in the country (Zott Amit, 2013). Australia is ranked number 2 in largest beef exporters after Brazil. In the industry, there are many players, which are generating profits, like; Australian Agricultural Company Ltd., Kidman Co., the Consolidated Pastoral Company and NAPCO. Australian Agricultural Company Ltd. (AAC) is the organization, which is taken into consideration for this discussion. It includes the environmental and strategic analysis of the company. AAC is a public company, which is ranked at number 523 among the top organizations in Australia. This organization generates its major share of the revenues from the meat processing in Australian industry (Bloomberg, 2017). In the year 2016, it generated the revenue of $781,399,000, inclusive of its sales and other revenues. The CEO of the company is Mr. Jason Strong, who is officially Managing Director Chief Executive Officer of the company. The AAC is a producer and seller of agricultural and beef products. It is engaged in the operations of farming and grazing properties, growing, breeding and dealing the beef cattle. This organization also provides the dry land and irrigated cotton, sorghum, chickpeas and wheat. There are so many brands, whose under the company markets its products, like; Takum i, Wagyu, Master Kobe, Kobe Cuisine, Brunette Downs and Premium Beef. It sells these products to hotels, restaurants, supermarkets and airlines in more than 21 countries. Currently, it operates 2 feedlots, 19 cattle stations and 3 farms. It runs its operations and beef processing across Western Australia, Queensland, Northern territory and New South Wales. The company separates its business operations into three categories, which are given below; Properties: This Company owns and manages the farms, properties and feedlots, where it is engaged growing, breeding and processing the cattle. It also cultivates the grains and crops for supporting thee cattle production. Cattle: It manages cattle and operates the rural properties across the country. Livingstone Beef: Company has located its beef processing facility in South of Darwin. Northern region has a daily production up to 1000 head of cattle. Now, Australian Agricultural Company Ltd. is engaged in expanding its sales and marketing activities in the international markets. Macro/ Micro environment analysis Australian Agricultural Company Ltd. was established in the year 1824 and it was the oldest company, which is continuously operating in Australia. It is positioned as a world leading producer of agriculture and beef products. One of the biggest strengths of the company is that it has implemented operating systems using the best practices in the world. It has established a record of using the land environmentally sensitive (Hahn Powers, 2010). It is the first company to hire their own field rangelands officer. AAC possess and runs strategic balance of farms, feedlots and properties including around 7 million hectares of land in Northern Territory and Queensland. This associates to approximately 1.1% of total land mass in Australia (Anderson, Narus, Narayandas, 2009). Moreover, The Company is vertically integrated and operates expanded agribusiness operations. This company has some weaknesses, like; it has a huge operating expenses. The major concern is that it has reported a net loss. Now, there is an increase in the processes and complexity to fulfill the requirements and formalities of animal rights forums. It is not considering the consumer behaviors, like; culture in distribution and purchasing (Landrum, Gardner Boje, 2014). If the company plans to expand its business, then it has to advertise the products in other countries, because it is not necessary that this brand will be popular in other country like Australia. Australia is the largest exporter of beef products, so it can expand its agribusiness to other countries also. It can develop its business in United States, because US is the largest market to consume the beef products. It should improve the quality of products, because the people in US are very concerned about their health and they consider the quality of beef at the first priority. AAC can respond to the health concerns of the customer behavior (Reardon, 2012). Expansion in meat processing facilities and marketing and selling of cattle will not occur more capital expenses to company. Implementation of more value added processes like; Branded Beef division of organization can be carried up to enhanced standards. This company is working in the field of beef processing and cattle trading activities, so outburst of diseases can influence the business of the company. It is offering the services in domestic and global markets, so trading and marketing is so much dependent on the policies and regulations of other countries economies (Morschett, Schramm-Klein, Zentes, 2015). The pricing policy of other players can pose a threat on this organization. At the time of expansion, it can face the threat from the local farmers, as they will grow more to compete with the exporter company, i.e. AAC. There may be a continued drought in Australia. PESTLE Analysis PESTLE analysis is conducted to analyze the external factors, which impact the company and all over industry. It includes various factors, like; political, economic, social, technological, legal and environmental factors. These are the different aspects, which need to be considered at the time expanding the business nationally or internationally. Australia country focuses on the free trade market, so this organization can have the competitive advantage by business expansion. Due to this reason, the law cannot prevent this company to make investment in other countries. The government in Australia is spending $1.8 billion on tax credit on research and development (Hill, Jones Schilling, 2014). The company may face problem from the political factors, as the Australian Government provides lowest subsidy support to the farmers. Australia is the worlds principal importer and trading nation. Australian agriculture sector helps in providing food for the country. Furthermore, it exports approximately 65% of agribusiness produces and contributes about 3% to GDP. In the year 2008, United States trade had the shortage of $695.9 billion. Then, it had imported the agricultural products from Australian companies; it increased the opportunities of business between Australia and US. The agricultural and beef products in Australia are the most competitive products in the world. The grain crops in Australia broke out all the records. The growth in this industry increases the job opportunities. AAC wants to hire more people for expanding their business. The economy of Australia is going downturn, so it can impact the business of AAC adversely. The prices of the companys product can also be regulated to a level by the foreign clients, who can consider macro-economic standards to control the import of beef. So, it can affec t the operations of the company. Australian Agricultural Company Ltd. had agricultural and beef products for a long time in the country. There are so many restaurants in the region, which include beef as the major ingredient in cooking, for example, Hamburger, i.e. the famous food service provider uses beef in food production. AAC supplies the products to various restaurants and hotels. Most of the people like to eat the beef, which is soft with the marbling (Zott Amit, 2013). The brands of AAC, i.e. Wagyu Beef and Kobe Beef have the quality and it is preferred especially for the taste. Most of the people in Australia relatively high income level, so they can afford the prices of beef and agricultural products. Technological factors AAC can use the new technologies for its business operations (Ho, 2014). Advancement in the technology can help in creating new processes and new products. The company can use the technologies to decrease the costs, enhance the quality of products and lead the organization to innovation. It can use the technologies for farming and beef processing activities (Moon, 2010). AAC can establish the new system in order to respond the demand and need of the customers and provide real time information to the suppliers and customers. Environmental factors are very important concern for AAC. It includes weather and changes in climate. If there will be changes in temperature, then it can impact the farming activities of company. The business environment in the country is not very much, so it impacts its operations. The situation of drought and flood can impact the crops. Business laws and trade restrictions may play an important role. In this process, the countries can impose restrictions on exports from Australia, which will not only hit the AAC but other players in the industry too (Pretorius, 2008). There may be some legal issues at the time of expansion. The foreign country will support its domestic farmers, so the price of exporters beef will be comparatively low. It will fall the competitive advantage of Australian Agricultural Company Ltd. because they have custom and transportation cost also. Competitive Advantage Competitive advantage allows the organization in getting the better position among its competitors by producing goods and services at lower prices. Australian Agricultural Company Limited is oldest company in the respective industry, so it is very popular by its operations. This is the major reason; it has strong competitive advantage over its rivals in the form of experience of many decades, knowledge and grants, which are very hard for other organizations to replace (Fleisher Bensoussan, 2015). It is working very well in the industry over its largest competitors like; S. Kidman Co., NAPCO, the Consolidated Pastoral Company and Baldy Bay. Recently, it has enhanced the quality of cattle and increased the herd by more than 38,000 head. This continued to produce high value beef and the sales of the company grew by 14%. It is planning to establish a new processing facility in Darwin with the capacity of 1000 cattle per day. It has good growth prospects in the industry. The investors a re also considering AAC to have the opportunity to directly invest in the agricultural produces. The competitive advantage of this company can be seen by looking at its revenues and sales, which are continuously increasing with an effective growth rate (Hunger Wheelen, 2011). Thus, of all the players in the Australian agriculture industry, AAC is with the strong competitive advantage. The key features, which are contributing to this advantage, include its wealth of agriculture land and emerging presence in Asian and American markets. If there will be boom in the foreign economies, then these markets can deliver AAC a time and cost advantage for its products in comparison to its key competitors. Companys generic strategies On the basis of Porters model, AAC used the generic strategies, which align with the growth strategies of the company. Especially, the growth strategy of market development is the key to meeting this generic strategy and supporting the success of AAC. The company is doing very different and better things from its competitors. It is targeting the countries with better economies. The company is positioned in the market as innovators in agribusiness (Kalkine, 2017). Implementing the cost leadership and product differentiation strategies is beneficial for the growth of the organization. It employs the cost leadership strategy in the predictable and stable environments. When there will be changes in the environment conditions, it will cause diseconomies for the company and overall agricultural industry for trying to implement a cost leadership strategy (Parnell, 2006). Although, the people, who love to eat beef do not think about the money or cost of the products. But still, AAC is able t o achieve the competitive advantage by providing the different products and low cost services via serving an individual market segment. It has launched the luxury and value added products to attract the target customers (Anwar, 2016). It is identified as the leading provider of beef, cattle and agricultural products from the year 1824. AAC is implementing different growth strategies for gaining competitive advantage in Australian agriculture industry. In order to take the benefits, the company is focusing on it operations and shareholders. The major strategy of the company is that it is making focus on branding and marketing of luxury branded beef business and supply chain and implantation of innovation and new technology in the industry. In addition, AAC has used market development strategy as its growth intensive strategy (Grey, Emer Sheng, 2014). It is creating new products and entering into new markets. The company has introduced new luxury brands of beef products, like; Wylarah and Westholme in Singapore in the end of 2016. It has controlled costs of products by 27%. It is making investment in cattle stock for ensuring the supply by using different techniques of supply chains. The group is gaining efficiency benefits, where 30% increase in Kilograms processed is recorded with 30% reduction in the conversion c ost. It is expanding the business in the countries, where it does not have its presence yet. The use of these strategies requires that different and unique products should be offered to the targeted market segment, i.e. economies, where the demand for agricultural products and beef is very high, for example; Asian countries (Long, 2014). The diversification and market development strategies will assist the company in growing its business in future also. Conclusion The report addressed different strategic aspects about a top ranked company, i.e. Australian Agricultural Company Ltd. It examined that agriculture industry in Australia is growing very fast and cover a huge market share in the country. It is the oldest company in the industry and doing very well by using different and effective growth strategies. It is using market development and cost leadership for enhancing its agribusiness in Australian market and other countries. The success of these strategies can be seen in the growth of the company. However, it is oldest company, but it is using various innovative and creative methods in farming and beef processing facilities. Thus, it is able to gain competitive advantage in the industry over its strong competitors. In future, it can achieve the business growth and expansion by implementing intensive growth strategies. However, AAC holds a strong position in Australian agriculture sector, but it can improve it by following some strategic recommendations. At functional level, it can use new and innovative technologies to improve its processing and agriculture activities. These techniques will assist in enhancing its strategic and financial performance among the competitors. It should implement the strategy, which supports its major business operations and activities. There should be an effective implementation of human resource management, funds and marketing activities. It is very necessary for establishing coordination among all the functions. 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